AI Insights · Timothy · January 2024
Top 5 Food and Drink Apps in South America Q4 2023
Discover the performance trends of the top 5 food and drink apps in South America during the fourth quarter of 2023, including download rates and active user statistics.
The fourth quarter of 2023 saw significant performance trends among the top 5 food and drink apps in South America. Here's a closer look at their weekly downloads and active user metrics.
iFood: pedir delivery em casa maintained a robust presence throughout the quarter. Weekly downloads fluctuated, peaking at approximately 332.6K in mid-October and maintaining an average above 300K for most of the period. In terms of weekly active users, the app started strong with around 11.5M users at the end of September, although there was a noticeable decline to about 10.5M by the end of December.
McDonald's Offers and Delivery experienced a notable increase in weekly downloads, especially in November, where downloads surged to over 400K. Weekly active users also saw an upward trend, starting at 3.2M at the end of September and reaching a peak of approximately 4.4M in mid-November before stabilizing around 3.4M by the end of December.
Zé Delivery de Bebidas showed a consistent increase in weekly downloads, starting at 123.4K and climbing to nearly 250K by the end of December. The app's weekly active users also grew steadily, from 540K in late September to almost 900K by the end of the quarter.
PedidosYa - Delivery App saw stable weekly downloads, averaging around 140K, with a peak of approximately 153K at the end of October. The active user base showed minor fluctuations, starting at 3.6M and slightly decreasing to about 3.3M by late December.
Lastly, Burger King Brasil experienced steady weekly downloads, beginning at 119K and peaking at about 145K in the final week of December. Weekly active users saw a growth trend from 807K at the end of September to a peak of over 1M in mid-November, though it settled back to around 839K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.